Why You Should Pay for Great Cover Artwork
There’s a saying “don’t judge a book by its cover” but in marketing, the cover image of your book is pivotal to its success. It’s in fact the first thing people see, and in that split-second they scroll past it on their crowded social timeline, they’ll decide wether its interesting to them. Especially in print, but equally so in digital storefronts, a ton of customers simply buy based on seeing a fantastic cover and reading a few lines of synopsis. So it should be your top priority to get fantastic artwork for your book, if you want to increase your chances of commercial success.